Five ways small businesses get seen online

First, be findable. A simple, current website and an up-to-date profile on the channels your customers use beats a fancy site nobody can find. Start where people already search for you.

Second, post on a rhythm, not on a whim. One good post a week, every week, does more than a burst of ten followed by three months of silence. Consistency is what algorithms and customers both reward.

Third, repurpose relentlessly. A photo of today’s work is a website update, a social post, and a line in your newsletter. Fourth, make it easy to reply. Fifth, measure what actually brings people in, and do more of that.